Thanksgiving is coming
up at the end of November, which means that kids are soon to start
filling their Christmas lists with all the latest toys.
The holiday season is an important time for retail companies as
consumers flock to stores and stock up on gifts for friends and family. It's a major benchmark for stores like TripleClicks, Best Buy, Amazon and Target,
but it's just as important for the companies making the products.
With that in mind, here's a look at the toys, games and gadgets that are
expected to drive big business in the next couple of months. Ever After High dolls:
After the success of its Monster High dolls, Mattel decided to expand
into the realm of fairy tales with Ever After High.
Featuring characters like Apple White, Hunter Huntsman and Madeline
Hatter, the line features the children of popular fairy tale characters
and casts them in a high school setting. The dolls are divided into
Royals, who are destined to lived happily ever after, and Rebels, who
want to change their destinies. Ever After High dolls can be pre-ordered
for about $20. Minion Dave talking action figure:
DreamWorks' Despicable Me 2 was one of the biggest box-office hits of
the year, pulling in more than $350 million this summer. So it's no
surprise that the movie has spawned a line of popular toys. There are a
variety of Despicable Me toys out there — everything from small figures
to Despicable Me Monopoly — but the big-ticket item for this Christmas
are the collector's edition toys.
The minions, in particular are expected to sell fast, like the Minion
Dave Talking Action Figure. It's pricey for an action figure, retailing
for as much as $70, but it has plenty of features to justify that
expense. The figure comes with talking-sound effects, changeable
expressions, fart sounds and — the real selling point — "super fart
sounds." Disney's Infinity game:
Video games do big business in the fourth quarter, and Disney is looking
to double up on the spike in video game and toy sales with its Disney
Infinity game.
Infinity, released earlier this year, is a video game that uses toys
with near-field communication technology. The toys show up in the game,
which means if you want to play as, say, Buzz Lightyear, you have to buy
the Buzz Lightyear toy first.
It's a great method for extortion profit-making, first pioneered by
Activision's Skylanders series of video games. Speaking of which, the
latest Skylanders game... Skylanders: SWAP Force: Was set to release on
Oct. 13, and should be another Christmas hit.
Disney Infinity retails for around $60, and SWAP Force will release at
$75; both include starter toys, and are available across multiple
platforms. PlayStation 4 and XBox: One
Most eyes in the video game industry will be on Microsoft and Sony after
they release their next-gen consoles, the Xbox One and the PlayStation
4.
The new consoles are upgrades of systems that have been around for more
than six years, which means gamers are eager for new specs, better
graphics and (hopefully) improved game play. Both consoles are boasting
wide catalogs of launch titles, including entries from Activision,
Electronic Arts and others, The PlayStation 4 released Friday for about $400, while the Xbox One launch today Nov. 22 for around $500. Imaginext Batcave Superheros: Never go out of style, and Mattel is looking to capitalize on
that with the next Imaginext Batcave through its Fisher-Price brand.
The Batcave spans multiple levels (with an elevator for convenient
travel) and includes Batman and Robin figures. Kids (or Batman-obsessed
adults) can monitor the Joker on the Batcomputer, fly around in the
Batwing glider and even drive Batman around on the Batcycle. The Batcave
retails for about $40 and does not come with superpowers.
Good luck! and remember "All kids are Precious!" Happy holiday savings! Fill out the form to the right to be considered for "Mother of the Week!" Thanks!
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